I recieved an email advertisement from "Where the Pets go" today, and out of morbid curiousity, I clicked on the link labeled "Reptile Care".
The irony I found there first made me laugh, then really got me to thinking...
You see, the first "article" I saw was about how you might feel "If your pet has died..."
Irony? --or Appropriate?
Considering the source, I'd say that what they are trying to do, is like covering a gunshot wound with a band-aid.
See the screenshot below.